We have a fundamental belief that all of our products must solve a meaningful problem. We’re constantly searching for the problems—and potential problems—that consumers encounter every day. It starts with an insight, whether it’s from our research panel, a response on social media, or a comment from a friend; we keep our eyes and ears open. We tirelessly send out surveys, conduct focus groups, and watch how you use a product at home, in the office or even on the train (sorry if that sounds creepy). We put in a lot of time during the research phase to ensure our designers have the information needed to get to the root of the problem. Our first insight was, "I wish I had a mug that didn’t leak or spill".
